# schöner verkehren
Commercial, Awareness

# schöner verkehren

The communication campaign # schöner verkehren advocates mutual consideration on the road by addressing all groups of road users separately and raising awareness of mutual concerns.

Project Type

Commercial · Awareness · Live Action · Animation

Campaign Website

Production, Direction

Contribution

Animation

Technique

Cel-Animation · 2D

Release Date

12th June 2020 – 1. December 2020

Synposis

In 15 short clips, we each focus on a misbehavior on the street and transfer it to the world of a swimming pool. We want to show that behavior that is common or accepted in road traffic is experienced as downright »antisocial« or norm-violating in a different environment. The goal is to offer a different perspective in order to sensitize people to the concerns of other road users.

Approach

In order to create 15 different spots in about 1 month of work – doing both illustration and animation – I created a system of small animations and illustrations I could reuse for all spots. This building set allowed me to tell the different situations in such a short amount of time.
However some situational cusomization was necessary e. g. the jump by the walking child or the bycicle putting on the brakes and almost falling over their handlebar.

Credits

Direction, Production

Animation, Illustration

Jakob Werner

Specs

Title

# schöner verkehren

Contribution

Animation · Illustration

Technique

Cel-Animation · 2D

Project Type

Commercial · Awareness · Live Action · Animation

Release Date

12th June 2020 – 1. December 2020

Country of Origin

Germany

Language

German

Length

15 films · 40 seconds

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