# schöner verkehren
The communication campaign # schöner verkehren advocates mutual consideration on the road by addressing all groups of road users separately and raising awareness of mutual concerns.
Project Type
Commercial · Awareness · Live Action · Animation
Client
Campaign Website
Production, Direction
Contribution
Animation
Technique
Cel-Animation · 2D
Release Date
12th June 2020 – 1. December 2020
Synposis
In 15 short clips, we each focus on a misbehavior on the street and transfer it to the world of a swimming pool. We want to show that behavior that is common or accepted in road traffic is experienced as downright »antisocial« or norm-violating in a different environment. The goal is to offer a different perspective in order to sensitize people to the concerns of other road users.
Approach
In order to create 15 different spots in about 1 month of work – doing both illustration and animation – I created a system of small animations and illustrations I could reuse for all spots. This building set allowed me to tell the different situations in such a short amount of time. However some situational cusomization was necessary e. g. the jump by the walking child or the bycicle putting on the brakes and almost falling over their handlebar.
Credits
Client
Direction, Production
Animation, Illustration
Jakob Werner
Specs
Title
# schöner verkehren
Contribution
Animation · Illustration
Technique
Cel-Animation · 2D
Project Type
Commercial · Awareness · Live Action · Animation
Release Date
12th June 2020 – 1. December 2020
Country of Origin
Germany
Language
German
Length
15 films · 40 seconds